Boston’s Strategic Marketing
and Video Production Agency

By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Friday Deal:

1. Still a virgin?

That’s unfortunate. But thankfully for you, there are billboards all across the U.S. with a toll-free number that can provide you help for your, uh, situation.

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By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Wednesday Deal:

1. Take life by the pickles

In my opinion, some consumer brands need to learn how to loosen up a bit. Let’s admit it, straight-laced and stone cold serious aren’t exactly the qualities that consumers look for in a brand during the age of social media. I know, I know. SOME brands have to be serious, because well, their products are serious. But when it comes to certain industries (like the food and beverage, travel and automobile), I think a little fun can go a long way. In fact, according to David Burn of AdPulp, McDonald’s has created an online Mad Libs-esque microsite that implores their Angus-loving consumers to engage with them. When you enter the site, you can choose one of three of McDonald’s new Angus Wraps. I chose the Deluxe, because well, I go big. Once you’ve chosen your wrap, you’re asked a few random questions. When you’re done with the Q&A, your McDonald’s axiom appears. Mine was, “Take life by the pickles, run with the perfect pack and bring out the inner baseball fan.” It’s fun, it’s easy, and it’s engaging. Although, it would have been better if the consumer could understand what axioms have to do with Angus. But otherwise, I dig it.
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By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Tuesday Deal:

1. You got no fear of the underdog

In this hard knock world laden with franchises and conglomerates, a lot of mom ‘n pop businesses don’t know how to stand up against the big dogs of industry. Home Depot squashed local hardware stores. Stop & Shop mowed over specialty food-marts. And now pizza juggernauts like Domino’s are trying to wipe out little independent pizzerias like bugs on the windshield of life.

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By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Monday Deal:

1. The land down under

When you’re a lady, your underwear drawer matches your priorities. Your panty range is probably pretty vast when you’re a young woman—bright colors, patterns, ties, ribbons, whatever. But as some ladies get older, they tend to forego the lacy numbers for something more…shall we say “practical.” In other words, some gals have gotten stuck in a panty rut—a wedgie of sorts, if you will. But fortunately for you, and your lady parts, Kotex is hosting a panty raid. That’s right, Kotex is asking women everywhere to submit a video that goes over the highs and lows of their underwear drawers. A panel of judges will choose 10 finalists who will have to explain why they deserve a “makeunder,” and three lucky ladies will be chosen for an undergarment overhaul.

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By Lindsey Campbell, Captains of Industry

Hey Captains’ readers,

Here’s your Friday Deal:

1. Scrub a dub dub, one man in a tub

When it comes to political advertising, it takes a lot to rally me into any sort of frenzy. Not only are most of the ads just a 30-second slew of false promises, but the “he said, she said” playground banter between opponent’s is enough to make you wish for communism. However, Denver Mayor, John Hickenlooper’s most recent TV spot not only got my attention, but it actually warmed me to his personality enough to investigate his political views and causes. How does a mayor running for governor get your attention without taking their claws out or boring you to death by being politically correct? By indulging in a shower on television, of course. Take a look at how political advertising can be positive and still work for a candidate in Hickenlooper’s new campaign commercial, “Shower.”

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